The campaigns and information services that we design and implement for our public-sector clients consistently reach audiences of millions. We know the biggest challenges political communication faces in addressing an entire country at once: this target group couldn’t be more heterogenous. Different segments of the population have different interests and can only be reached through suitable incentives and appropriate information types and channels for that group.

The campaigns and information services that we design and implement for our public-sector clients consistently reach audiences of millions. We know the biggest challenges political communication faces in addressing an entire country at once: this target group couldn’t be more heterogenous. Different segments of the population have different interests and can only be reached through suitable incentives and appropriate information types and channels for that group. Our campaign work in combatting violence against women, on reconciling family and work, and around the energy transition has reached millions of people and achieved tangible change across Germany and worldwide.

Statistically, every third woman in Germany has been affected by violence at least once in her life. Nevertheless, the topic is still taboo, with few feeling comfortable enough to talk about it. With Stronger Than Violence, we developed a campaign against violence against women for the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ). The campaign spoke to the whole of German society and motivated people to get active against violence and in its prevention. With initiatives such as “Not Safe at Home?”, we reached people nationwide with millions of important informational messages even during pandemic lockdowns. The campaign was recognized twice at 2021’s PR Report Awards, in the category Public Communications and as Campaign of the Year.

The challenges of the climate crisis are global – which is why energy transition must increasingly become a global endeavor involving governments, companies, scientists and private citizens. For the German Federal Foreign Office, we developed the interactive exhibition Energy in Transition – Powering Tomorrow to, on behalf of the German government, inform people around the world about energy transition. We presented the multi-layered and highly complex topic of our exhibition from four perspectives: that of politics, economics, science and society. This enabled the exhibition to show the different perspectives – and switch fluidly between each – of the topic on its tour across the world.

The exhibition’s focus is on digital experience, which also means it can be quickly adapted to local markets – particularly with regard to language and cultural nuances. The exhibition has been on its tour since 2020, including stops in Asia, and has already been shown at 13 locations worldwide.