As Head of New Business, Inken Gatermann is responsible for the strategic development and expansion of Edelman's German and international client portfolio. Her focus is on the transformation to effective , earned-first integrated communications for companies and brands.
Inken has led large client accounts and account teams over the years, including for Grohe, BASF and TÜV SÜD, as well as public sector clients. She has built an integrated content team at the Berlin office, responsible for creative concepts and storytelling for German and international clients. The focus of her work is on issues around entrepreneurship, science, technology and innovation, and digital transformation.
Additionally, Inken was responsible for the expansion and growth of corporate accounts on the Business Development team at Edelman. In 2020, she took over the leadership of the New Business team in Germany.
Prior to joining Edelman, Inken led large teams in other Berlin-based agencies, where she mainly worked with political and business clients.